July 15, 2024

A brand redesigned for the Indian woman via the collaboration of artists

August 2: Roohaniyat is a brand launched by Pratiksha Akar with a vision of bringing elegance and sophistication to everyday luxury, accompanied by the design principle that fashion is for everyone, that being fashionable should not be expensive, and that it should not harm the environment.

Roohaniyat’s signature designs and vibrant patterns express absolute joy for today’s self-assured, independent women. Their lighter fabrics, handmade, hand-dyed, hand-printed cotton ready-to-wear clothes stay true to Roohaniyat signature style, with whites, subtle hues, and colourful palettes adorned with ethnic and contemporary cuts, quirky embellishments.

Roohaniyat embodies an eco-chic sensibility. The industry is working towards a greener future. The brand implements sustainable practices while maintaining a certain level of luxe and quality. This sustainable ethnic wear brand adapts an exhibitionist post-pandemic style of elegance with a push to play with textures and proportions. A solid foundation, specific codes, and unique identity enables the brand to nurture great ambitions for the future of pret-a-porter fashion in India.

Pratiksha has created a collection based on Rajasthani culture by adding colourful and festive designs to the label. The ‘Women of ROOHANIYAT’ are always waiting for Roohaniyat to release new designs every month, especially during the holiday season! This innovative business concept originated with the founder, a fashion enthusiast who enjoys doing business. She combined her talents to create a successful label that has grown exponentially in the last few years.

Roohaniyat comprises designer pieces that represent sophistication and elegance with the belief that every woman is beautiful exactly as she is. She wants that to be reflected in her designs so that whenever a girl steps into a design from the label, she believes in her beauty more than ever. She has strong social values and is committed to environmental stewardship, so her brand focuses on sustainable clothing and fair trade.

The Rohaniyat Ethnic Collection consists of pieces ranging from Indian embodiment of western silhouette to traditional Indian ethnic wear like Kurtis, Kaftans, Anarkali, etc. Not only is the collection sustainable, but it is also breathable and light, perfect for hot summer days. Since locally originating artisans craft it, it presents a perfect blend of trending ethnic fashion with a vintage handicraft experience. This brand gives women the freedom to return to their roots and explore their ethnic side by wearing beautiful and practical designs for today’s women- bold, chic and graceful designs.

An emporium of ethnic wear, Roohaniyat has won several hearts of women and will certainly uphold this legacy in the future as well. Encapsulating the mélange of different tastes and styles this country has, the brand unifies women of all ethnicities and all spheres!

To know more, please visit: https://www.roohaniyatjaipur.com/

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